March 2015 - the national month for CRC prevention we released an annual report with the latest statistics on CRC incidence (down 28%) and mortality (down 405 over the last 10 years). These achievements are mostly due to the steady increase in the number of C'Scopy procedures performed - mostly for CRC screening. From 2007 the number of procedures increased from 50,000/ year to more than 230,000 in 2014. Most of these procedures are for screening of healthy adults.
April 2015 - we presented a public display in one of the large boulevards in Tel Aviv. The slogan was rather simple "these are some problems that need to be deeply tested" "if you are 50 and over please get checked to prevent CRC" there were 3 such 'gates' about 300 m' apart and thousands of pedestrians walked through or by these gates, took photos, giggled a bit and shared them with their friends of Facebook and other digital media. The leading on-line news channel ran a story with a short video about that production.
August 2015 - special attention was focused on the stoma patients. With a collaboration of a local rep of stoma products we arranged for a seminar to 90 stoma nurses who are in daily contact with those patients and their families. The key target is to get their immediate relatives who, are at higher risk, to get checked by C'Scopy. A special movie was prepared including a candid interview with stoma patient who admitted that his diseases could have been prevented.
December 2015 - 5th annual UNDY race in Tel Aviv main park. On the 25th of December, Zav Menia held successful annual event to raise awareness on CRC prevention. The underwear race in the large park in Tel Aviv under the name 'Get your rear in gear'. Under the clear blue skies and sunny, chilly morning, more than thousand participants ran 2, 5, 10 km, all in a festival atmosphere. The real achievements of this activity are numerous interviews in local TV & radio stations and coverage by printed and electronic media. The media like to cover the race with a touch of humor and provocation.
It is Zav Menia's 5th year and the trend to get screened is gradually increasing.
FIT new guidelines- The Ministry of Health has issued instructions for all health organisations to switch to FIT (Fecal Immunochemical Tests) as it is a more sensitive and accurate method for fecal blood testing. For that reason, our group has produced a short video clip about FIT - calling all those above 50 WHO WERE NOT already EXAMINED BY COLONOSCOPY to ask for the FIT test. The video clip was broadcasted by the two leading TV channels throughout March and according to the feedback received from numerous partners, friends etc. the exposure was quite effective.
In collaboration with two municipalities, the group also organised regional campaigns in two neighboring cities (with a combined total of approximately 200,000 inhabitants); we distributed posters and handouts all over the public including to many clubs, clinics and public institutions.
Lectures about CRC prevention and screening by GI specialist were arranged, including a chance for Q&A sessions. Large banners were stretched across the main roads and special coverage and advertisement was coordinated in the local weekend papers. (Images will be displayed below).
We now have collaboration with two Hi-Tech companies that have developed innovative tools for colonoscopy. We have arranged for the information about one of these new system to be available for the TV, in the evening news, and several additional stories in the printed papers (national and regional). Both systems are already approved for the use in Europe, USA and Israel. According to the results of preliminary clinical studies conducted in Europe and Israel, these devices enable detection of up to 50% more polyps and advance adenomas during colonoscopy as compared to examination by standard colonoscope.
More information about these new tools can be found here: